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Our Business Model

Guinness Ghana’s operations span every step of the value chain, from sourcing to brewing, packaging, logistics, and consumer engagement.

We currently produce over 2.5 million hectolitres of beverages annually, distributed through a nationwide network of over 8,000 retailers.

Key Capabilities

Advanced brewing and packaging facilities in Kumasi and Accra.
Quality assurance labs that maintain international Diageo and now Castel standards.
Efficient supply chain integrated with local sourcing (52% of raw materials locally procured in FY2023).
Direct employment for 750+ staff and economic empowerment for over 30,000 value-chain partners

Innovation & Quality Control

Innovation drives all our operations, from product development through to packaging and production. Our teams study consumer insights to create beverages that suit evolving tastes while maintaining the heritage that defines us. Every product passes through rigorous quality control to ensure consistency, safety, and the distinct Guinness Ghana standard.

Part of the Castel Group

In 2025, Guinness Ghana became part of the Castel Group, one of Africa’s largest beverage companies. This partnership strengthens our operations, expands our regional reach, and enhances access to shared expertise and innovation. Together, we are building a more resilient, efficient, and proudly African business for the future.