Responsible Drinking
Changing behaviour through connection and culture
Our responsible drinking approach goes beyond campaigns. We blend culture, storytelling, and digital innovation to promote safer drinking habits across Ghana. Each program empowers individuals to make informed choices and keep our communities safe.
SMASHED
Over 34,000 students educated on the risks of underage drinking through engaging theatre-based workshops.
Wrong Side of the Road
A digital and community-led campaign that reached more than 11,000 people, raising awareness about the dangers of drink-driving.
Control Be Sense
A nationwide digital campaign that organically engaged over one million consumers, sparking conversations around moderation and responsible enjoyment.
Ongoing Responsible Drinking news
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